How to do Lead Enrichment with Kyle Coleman

In this demo Kyle Coleman discusses how AI can be used to enrich sales leads by gathering detailed information about prospects from sources like LinkedIn.

The AI can extract key data like work history and job responsibilities and use that to recommend relevant products and use cases. This provides sales reps with valuable insights to have more effective outreach and conversations.

Key takeaways:

• AI can gather in-depth info from LinkedIn profiles like work history, education, and inferred job responsibilities. 
• Enriched lead data enables sales reps to have better discovery conversations and make more personalized pitches.
• AI can recommend potential use cases based on the prospect's role, skills, and the company's offerings.
• Lead enrichment workflows can be automated in CRMs like Salesforce and HubSpot.
• Next steps include AI generating emails and outreach messages using the enriched data.

Let us know how this is working for you in the comments!