Watch Copy.ai's CMO, Kyle Coleman, and Drivetrain Rev's Hayley Brodeur as they discuss how AI is changing sales processes (and why we're all the better for it).
The webinar discusses the challenges of onboarding and training SDRs and how AI can help overcome them. Haley Brodeur transitioned from teaching to tech sales, and now trains SDRs. She explains it takes 3+ months to ramp up SDRs due to unfamiliarity with tools/systems and lacking business acumen. AI can help provide training on tools, develop messaging, and accelerate learning about personas and industries. This shrinks the ramp up time and boosts productivity faster.
Key Takeaways:
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Onboarding SDRs takes over 3 months on average, but AI can shrink this timeline to 1-2 weeks.
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AI can provide training on sales tools/systems and craft ideal outreach messaging tailored to the company.
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AI enables SDRs to rapidly research and learn about their personas, accounts, and industries.
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SDRs leveraging AI become more knowledgeable and strategic, focusing on high-value activities.
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Copy.ai and Generative AI can eliminate tedious tasks so SDRs can provide thoughtful, strategic outreach.
