Kyle Coleman & Ben Salzman from ZoomInfo Talks Gen AI & GTM

Ben dives into the strategic services provided by his team, including targeting, Ideal Customer Profile (ICP) development, and persona crafting, all while emphasizing the significance of AI readiness in utilizing data, tools, platforms, and use cases.

Ben passionately illustrates how AI is intricately woven into every facet of go-to-market—from refining ICPs and personas to segmenting markets and tailoring content. He stresses the necessity for companies to restructure their data layers to fully embrace AI capabilities and to educate AI on the right frameworks for effective data manipulation.

Through vivid examples, Ben showcases the use of AI in condensing case studies into handy snippets for sales teams, highlighting AI's prowess in testing and iterating content generation at scale, across various plays and tones.

When prompted about the top AI use cases in sales, Ben points to content generation, enriched account planning through data source amalgamation, and the automation of routine reporting tasks, such as quarterly business review (QBR) deck creation.

This insightful conversation is a treasure trove for viewers eager to harness "AI for go-to-market" efficiencies, offering actionable insights into AI's role in demand generation, sales enhancement, and customer success.