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Enrichment, Research, & Lead Scoring

Enrichment, Research, & Lead Scoring

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2 Topics
Copy.ai
Copy.aiCommunity Manager
published in Enrichment, Research, & Lead Scoring
Interview with Ben Salzman | from ZoomInfo

Kyle Coleman & Ben Salzman from ZoomInfo Talks Gen AI & GTM Ben dives into the strategic services provided by his team, including targeting, Ideal Customer Profile (ICP) development, and persona crafting, all while emphasizing the significance of AI readiness in utilizing data, tools, platforms, and use cases.Ben passionately illustrates how AI is intricately woven into every facet of go-to-market—from refining ICPs and personas to segmenting markets and tailoring content. He stresses the necessity for companies to restructure their data layers to fully embrace AI capabilities and to educate AI on the right frameworks for effective data manipulation.Through vivid examples, Ben showcases the use of AI in condensing case studies into handy snippets for sales teams, highlighting AI's prowess in testing and iterating content generation at scale, across various plays and tones.When prompted about the top AI use cases in sales, Ben points to content generation, enriched account plann

280
Copy.ai
6 months ago
Copy.ai
Copy.aiCommunity Manager
published in Enrichment, Research, & Lead Scoring
Enrich a prospect from just an email address

Your ability to effectively sell and pitch prospects is actually determined by your knowledge of who they are.Limited contact information like an email address provides only a surface-level view of a potential opportunity. Manually researching each new lead is time-consuming and inefficient.Automating lead enrichment with a workflow like this email-to-profile template transforms basic contacts into fully developed profiles with just a click.Extracting key details like name, job title, company, location from a single email input eliminates manual research steps.The template enriches your prospecting process by doing the heavy lifting. You gain a 360-degree view of leads without the grunt work.More complete profiles mean better-qualified prospects and faster pipeline velocity powered by automation.Stop playing the guessing game. Let purpose-built enrichment tools determine the quality of your prospecting. Link to workflow: https://app.copy.ai/share/ba08d1

200
Copy.ai
6 months ago

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